For most businesses the advantage of having a commercial website has long been proven, with the shift in consumer behaviour caused by the Covid-19 lockdown only adding further credence to this. Now, more than ever people are choosing to buy online, making up for the fact they can no longer buy in person.
For businesses that previously relied solely on foot traffic or local support, many survived happily without the need for a web presence, but for most that has changed since the lockdown came into force. Those without a website are finding themselves in need of one fast, while others with old or poorly-optimised sites are quickly discovering it can be almost as unhelpful as not having one at all.