COVID-19 has forced many businesses to change the way they advertise, conduct operations and most importantly for many, how they sell their products.
For businesses relying on their website to be the point of contact between them and their customers, there has never been more important time to ensure their site performs as well as possible or run the risk of losing out to competitors.
Sites with a lot of content or a large number of product pages may find many users opt to use an embedded search box to speed up the process of finding the page they are looking for. Studies have found search box users are more than twice as likely to convert, and are likely to head straight to a competitor if they can’t find what they’re after, so getting it right is hugely important.
This is where SimSage steps in: they have created a search function that is far more in-depth and sophisticated than the ones found elsewhere and it can be installed within ten minutes.
Like many businesses recently the decision to pivot towards an online-only product was in part forced by the pandemic, but also helped refine the product and its audience.