The coronavirus pandemic has undoubtedly caused a huge shift in consumer behaviour; people are thinking a lot more about what they actually need and want, which has therefore had a knock-on effect on how businesses and brands need communicate with their customers.
For those nervous about what steps to take next when it comes to marketing, full-service creative agency Idenna thinks it’s simple: extraordinary times call for extraordinary creative.
James Neale, Creative Director, explains: “As a creative agency, looking at trends, consumer behaviour and future possibilities is in our nature, so I have to admit that we’ve been one step ahead in terms of identifying both opportunities and threats. Because people have had to adapt and take on social distancing measures, we’ve noticed is that there’s a massive appetite for unique and meaningfully impactful online creative. Consequently, ROI in digital marketing has doubled in some cases, with more people online than ever before.”