For more than 30 years Gendall have made their mark on brands nationwide thanks to their industry-leading design work and ongoing commitment to improving customer journeys, with Skdadl being the latest proof of the scope of their creativity and ability.
Rather than seeing the venture into voice search as a complete departure, Gendall see embracing the technology as part of a long line of innovations that help them better serve their clients, with greater potential still to expand this kind of technology for different markets, as Greg explains:
“About two years ago we realised that a modern agency is more than an agency that’s just selling the time of creatives or technologists. We need to really understand our client’s businesses, the environments they work in and figure out some of the innovations that will make it easier for them to do business with their customers.”
As for why voice search is becoming such a popular way for people to buy online, Greg puts it down to convenience combined with basic human instinct:
“If you look back 10 years ago we were used to going to the highstreet, speaking to a travel agent… it’s those personal, tailored experiences that people want and there’s nothing more personal than the primary sense, which is being able to speak to someone.” Greg says. “We just want it easy, we want to be able to do it from our homes, our phones, our smart speakers and that’s really what we’re tapping in to”