Masterclasses

The essential tools a business needs to flourish against the backdrop of ever-competitive markets

Whether your business is well-established or a high growth start-up, our workshops are purpose-built with small to medium sized businesses in mind, enabling you to plan, implement, measure and evaluate the best options for growing your business.

Talk to your business coach about registering for the Masterclasses listed below.

Not yet working with Oxford Innovation Cornwall? Read our eligibility criteria to see if you could receive professional business coaching from industry experts at no cost to your business.

 

See If You Are Eligible

Business Model Canvas

This Masterclass is based on a proven model that will enable you to understand key parts of your business: which ones are the most important and will have the biggest impact, and which may need further development.

  • Target audience: Business owners and their management teams. This is an ideal starting point within the programme.

Strategic Planning

The strategic planning Masterclass will help you set the strategic direction for your business and plan the steps by which you will achieve your goals. It will provide you with a clear, logical and proven process to develop and implement a strategic plan for your business.

  • Target audience: Leaders and managers who are responsible for developing and implementing their business strategy.

Business Development

Understand business development as it applies to your organisation, whether it is a manufacturing or service business.

This Masterclass will lead to practical plans and actions to give early ‘quick wins’ as well as longer term larger gains for growth. It will also include simple monitoring techniques to recognise what’s working and help you achieve positive results by developing your markets, customers and relationships.

  • Target audience: Managers responsible for, or involved in, business development, customer acquisition or sales.

Financial Management

Are you aware of your business targets and financial numbers? Do you understand what they mean for your business? Are you using your management accounts to best effect? This Masterclass will help you understand the fundamentals of managing the financial aspects of your business.

  • Target audience: Those with a financial management responsibility within a business, or for those wanting to know more.

Marketing and Branding

This Masterclass will allow you to take a step back and get a ‘big picture’ view of your marketing activities. It will cover the importance of understanding your customer, putting them at the heart of your organisation, and looking at your brand from your customer’s perspective.

  • Target audience: Business owners and managers who are responsible for planning their organisation’s marketing at a strategic and tactical level.

Managing Change

All businesses and organisations need to change to grow and maintain success.

This Masterclass will provide you with a clear understanding of where changes may arise, key aspects of change and the challenges of implementing change. It will also offer practical approaches to help you implement and manage change effectively and positively.

  • Target audience: Leaders and managers who are responsible for implementing organisational change.

What our clients say